Oracle has a complex lead flow process which on global basis takes marketing generated leads and determines, based on scoring and routing rules, to which of the specialized sales teams leads should go.

• Improved the critical “Response to Leads” process, reducing lead cycle times from weeks to days, through building measurement and metrics across the processes and systems, focusing on main bottlenecks by working with global marketing teams as well as sales operations around the world. Improved lead routing so leads get to the right sales rep quick and more acurate.
• Led a global team of 45 across different locations that process, monitor and track 100.000+ leads flowing to sales every quarter.
• Established Integrating between Sales and Marketing through regionalized Lead Advisors and consistent business reporting.
• Specified simpler business processes for the re-implementation of CRM. Global expert on leads during the BPR and subsequent phases of the rollout and implemenation of Siebel CRM.
• Increased yield and shortened lag time for event leads by highlighting bottlenecks and providing weekly reports to senior management.
• Led an effort to a global approach for lead scoring and measurements between sales and marketing, which resulted in much closer integration between teams.

Executive management needed to know the impact of marketing investments in business initiatives as well as pipeline generation.

• Provided key data points to the CMO, Executive Management and team to highlight effectiveness of marketing by collecting tangible metrics across teams covering activities like events, leads, advertising, magazines, Web sites and other activities. Showed that marketing was inline with the corporate directives and significantly contributed to the bottom line.
• Designed marketing KPI dashboards to show the many aspects of marketing.

Marketing Operation is a global team that manages process and systems as well as Shared Services for Marketing.

• Product Managed Marketing Automation for Marketing Online and custom build applications. Specified direction and drove enhancements for marketing’s core applications as well as for the custom developed solutions. Simplified the marketing planning, budgeting and execution which resulted in better data quality by automating manual tasks.
• Collaborated with Applications IT teams, provided specifications and followed through until enhancements were successfully implemented. Led a team of 10 individuals across the United States and India.
• Cleaned up customer facing profile system and worked with Legal on Privacy in order to move from a partly email opt-out to a clean email opt-in. Legally opted-in 2.3 million accounts and removed dormant ones.

• Led and inspired a team of 5-30 individuals and managers located in the United States, UK, Taiwan and India, with minimal attrition rates.
• Supported and implemented Oracle Marketing Online which is the main business application used by marketing managers for budgeting, planning and drives all execution.
• Successful upgraded OMO from 11.5.6, 11.5.7, 11.5.8 to 11.5.9. Each sub release introduced new functionality. Needed to ensure they worked properly, didn't break business flow. Created documented and trained business users on new features and functions.
• Delivered many business enhancements and increased business productivity, from weeks to days by understanding the business requirements, specify solutions, test and deliver.

E-Marketing was instrumental in moving Oracle’s marketing activity from off-line to the web and helped globalize the marketing organization.

• Designed, developed and deployed marketing execution functionality like e-blast, web tracking, content management, online conferences, broadband and evaluators.
• Built and managed a team of 3-20 individuals and managers across the United States and India. Gained valuable experience working with developers offshore.
• Consolidated country Web sites into one global, consistent looking Web site. Moved from having 50 Webmasters to 200 content providers and one global brand.
• Evangelized the concept of a global approach around the world with training sessions in Europe and China, which resulted in global uptake of e-Marketing.
• Designed an email system that allowed for a centralized approach with a capacity of 3+ million emails a day by setting a high goal, pushing the limits and working on improvements until the goal was exceeded.
• Pioneered cutting edge web initiatives such as online events and multi-media iSeminars.

• Evangelized Developer and Developer Server to to sales and customers, provided sales training and was speaker at major customer and many corporate events like iDevelop and Oracle Openworld, attended by thousands of developers.
• Successfully launched products together with Product Marketing and highlighted main features and functionality in collateral and at press events to show unique selling points and value propositions.
• Supported executive management by developing product demos and showcasing new product functionality during road shows and customer events, e.g. key notes at Oracle OpenWold, Oracle OpenWorld Japan and several press announcements.
• Crossed organizational boundaries to get Web Developer Suite released. By highlighting the customer benefits, I obtained the support from different teams and released several versions.

• Commission based sales across the Dutch organization for all technology tools/products, like Designer (CASE tools), Developer (4GL tool) and Discoverer (ad-hoc reporting tool) combined with sell-through via partners.
• Qualified for sales Quota club in 1995, 1996 and 1997.
• Participated with marketing in product launches and major events to promote Tools technology.
• Presented to sales, marketing and major customer accounts the latest product functionality, competitive information and product directions.

• Supported Account Managers on technical aspects for 5-10 major accounts by working with IT Directors and CTO's to assess needs and see how Oracle could supply solutions or help solve problems.
• Provided product updates, conducted informational sessions for technology products like database, data warehousing, Case and Development Tools and Methodologies.
• Escalated support and contract issues. Advisory role for future adoption of Oracle technology at these major accounts.

• Successfully completed many complex custom development projects ranging from two day to 12 months during the 3 years as technology consultant.
• Technology guru with interest in the newest product releases.
• Learned new technologies, like the emerging Windows and Client/Server.

• Developed Man Machine Interfaces for Navy vessels and Submarines.

• Streamlined the entire business process. 
  From collection stock ticker information from multiple data sources, to speeding up calculations, to delivery of professional looking stock advice reports which were distributed to major financial institutes.